Category: Others marketing book reviews

asitreallyhappened#6 Looking back your childhood.

asitreallyhappened#6 Looking back your childhood.

How to develop emotional Health

By Oliver James, MacMillan, 2014

Pp. 141. £10.00. ISBN 978-0-230-77171-0

How can we face the complex process in our adult life? How can we live the present and get insight from our own actions? Or most importantly, how can we understand our emotions? These questions could be solved reading Oliver James’ book which is an useful tool to start putting in order our vague “black box”. Oliver James is a clinical psychologist and author of several titles in the field. He has his own website – the official one and by the way, he has been criticized for his peers due to some assumptions which are not central point in here. In this review, you will find some reasons to read the book, because by the end of the day, it is always important to have a different perspective about emotional health, so essential in this complex western society.

For James, emotional health has to do with living the present, the ability to get insights from our own individual actions which allow us to get more information about ourselves. From time to time, we experience all kind of “negative emotions”, that is depression, rages, phobias and so on, but as matter of emotional health, we are able to overcome them and still have the “value of our existence” (James, p. 2) Most importantly, James states that nobody has a fully emotional health in this way. However, it doesn’t make impossible to achieve it.

Achieving a decent emotional health is simple: just look back your childhood background in terms how our parents took care of us. Yes, that is exactly what the book says. Using clinical examples which convey all kind of degrees of emotional health, James tell us the features of our onw emotionality – how we react in front of the complex scenarios, have to do with how we grew up in our first years as a child. In simple terms, our parents were the source to develop our actual emotional health. A way to understand ourselves would be to understand how our parents educated us: were they tenderness? Did they listen to us? How did they teach us when we made a mistake? It is not about to criticize our parents, but to get a better picture of how our childhood was. This is the central point of the book and that is the reason why another title would be much better. Readers cannot expect steps, or so much practical exercises, but a simple explanation about why our development at home is important to understand why we are now and measure our degree of emotionality.

Whatever the reason is, this book is a good starting point to understand the origins of our actual emotional health. This book will give the readers the theory and few exercises to make big changes in how we can see the world from other perspective and be more joyful, but do not expect steps and recipes.

asitreallyhappened# 3: How to find love – only for single marketers

asitreallyhappened# 3: How to find love – only for single marketers

How to find Love

School of Life, 2017. Pp. 80. £10.00 ISBN 978-0-9955736-9-7


other marketing book review

With a precious company of a couples beers, two girls were talking about how difficult is to find a real partner. The reasons were clear: boys and girls have their complicated way to communicate with potential lovers. Moreover, how easy is to fail in the choice or the vagueness of the “right one”. Don’t worry, there is a promising book: How to find love by School of Life. It is a 80 pages of deep philosophical/psychological approach about how to refine our search of love. So here, some lines to motivate you to get the book.


School of Life is a global organisation dedicated to develop emotional intelligence. The global organization has a psychological and philosophical background. They simply take those knowledge to provide a different way to see the world and in particular, the human beings’ complexity.

This mess started with arriving of the Romanticism. The introduction of the book is a revision about where the current idea of love comes from: Romanticism. All details point out how Western societies have taught us about what love is and how to choose our partners. Explicitly, we choose using three instincts: completion, endorsement and familiarity. So the next pages are about how those instincts play a huge role in the process of feeling in love with someone.

The game of the instincts. The second part of the book reveals how those three instincts play a game in the relationships or in the searching for love. This part uncovers some (essential) concepts which help the readers to understand what it is actually happening during a date or during a normal afternoon with our partners. The instincts of completion – the things are missing in ourselves but they are in our partners or potential lovers; the instincts of endorsement – the ability of other to understand what it is happening inside us; and most interesting, the instincts of familiarity – the qualities of others we see as a result of a sort of legacy or the qualities we reject because they are similar to our parents.

Here is the problem. How those instincts impact on our searching or on our current relationship is the central point of the third part. In here, SOL reveals how the instinct of completion plays a role against our own self – improvement, or how the instinct of endorsement affects our self – knowledge of feelings and emotions and communication with our partners/potential lovers, troubling the opportunities of fulfilment, or how instincts of familiarity makes us to choose the “wrong one”. Readers can find in this part common and practical scenarios in our ordinary lives.

But there is a solution. No doubts that every issue has a simple solution. It is because we can take those instincts and make them play a favorable role. The point in here is not going against them or change the partner, or change the types or remove them from our complex nature. It is about how to use them in a way we can take the opportunities we have in front of, not improving our choices but our abilities to make the relationship more pleasurable or see in others the land of emotional developing.

In overall. The book does not pretend to be a self – help guide or manual to find love but a way to see from other perspective, the situations we have to face in our ordinary lives. In particular for singletons, the book is a promise of mature love research, a “place” where the real cards are on the table. It explains to us that how to find love starts looking at yourself in a compassionate and smart way, highlighting how complex we are, why we should give chances to others to show us those hilarious things they have to bring up and moreover, how foolish we could (and must be) in front of our potential lovers.

In 80 pages, the book tries to let the readers know that it is a myth that we do not have options. Yes, there are, over there, walking on the street. It is a matter to go out from our solitude, understand that nobody is perfect and we are complex human beings, capable to love and be loved.

As it really happened # 1: On the North of happiness, wealth and sauna

As it really happened # 1: On the North of happiness, wealth and sauna

The Almost Nearly Perfect People: Behind the Myth of the Scandinavian Utopia
By Michael Booth / Vintage Publishing, February 2015. £7.99. ISBN: 9780099546078

Accompanied by a warm coffee, green tea, we were exchanging some impressions about The almost nearly perfect people by Michael Booth. It would be great to keep telling the story but the writer’s style and some general features of the book is the aim of the following lines.

Michael Booth is a British freelance Journalist and award – winning for his numerous non – fiction books. His field of interest: food and travel, Japan and France and most importantly, Nordic countries. The almost nearly perfect people is the writer’s ‘tentative’ of uncovering what it is behind of the imaginary of wealthy and happiness in the Nordic countries, using neologism, euphemism and sometimes, sarcasm.

In the introduction is possible to catch the sense of humour which will be present in the following pages. His own definition of ‘who Scandinavian are’ warns the readers of the writer’s confidence about the argument he will present to the audience, of course in the most hilarious way. In fact, how come he dare to add Finns and Icelanders in the closed/exclusive circle of wealthy people with fancy furniture?

Hygge, happiness & Wealth. The Danish section is a compilation of good connections between Gini’s index and happiness as variable. Connecting hypothetically wealth with happiness, he tried to discover the complexity behind of those associations in a way that let the readers formulate questions and amuse by extension. Is it possible to live in a very expensive country and smile 24/7? The country is ranked as one of the best countries to live as per quality of life index. Sarcastically, the cards are on the table: to reach the happiness, do we have to live as ordinary Danish? Maybe the happiness is a matter of personal definition.

Jumping up to the Norwegian land. The writer’s tone and the sense humour used to tell us about ‘Dubai of the North’ seems to be different. Starting with 17th of May parade seems to be the writer’s strategy to relax the audience for what he will tell us soon. In fact, the writer drives the audience’s attention towards two main points: Norwegians and immigrants and Norwegians and oil. Few past episodes are highlighted: the murder a young foreigner by radicals and how the oil shaped the society  and determined the protectionist, closedness and indifference norwegian behaviours. By the end of the part, the writer’s request of openness and grateful exposures the needs for truce: “It would be suit the Norwegians so much better to show a little more openness and generosity of spirit.” (p. 215)

Having a good time at the sauna. The writer’s creative skills has not limits while telling us about Finland. He opened the chapters using comical neologism which makes the reading more pleasurable: “If you ask me, they should just change the word ‘fantastic’ to ‘Finntastic’. Helsinki? Heavensinki more like” (p. 221). The hot climax is reached when the writer described his experience at the sauna, showing the controversy of the nakedness rule. It must be admitted that the historical connection between cultural factors and the obsession for alcohol is well structured and motivates the audience to understand taciturnity Finnishness.

As per Sweden and Iceland. Let’s say that the these parts of the book follow the same sense of humour to uncover the Elves’ belief and the defects of the democracy. As a matter of personal opinion, these part of the book do not follow the strength of the connections presented in the former chapters, despite of the allegorical resources to picture the iconic of each country, for instance Bjork.

The book is just a perspective from which is possible to understand those cultures. The book is just a good reading while commuting work or waiting for the hairdresser. It is unique selling point is the writer’s style but never take it as the bible to understand a whole culture.