Read Me is a manual for copywriters. The book has ten practical lessons, focused on how to create compelling Ad copies. This is a way to get into the world of copywriting, by understanding what it means and what it is for. Read Me. 10 Lessons for Writing Great Copy.
Nonfiction book review in marketing Copywriting in a week. By Robert Ashton. John Murray Learning, 2016. Pp. 124. £7.00. ISBN 978 1473 609419 If you are a (digital) copywriter and you need to improve your style and technique but you don’t have enough time (and budget), you will find this
Nonfiction book review in marketing Branding. A very Short Story. By Robert Jones. Oxford University Press, 2017. Pp 136. £7.00. ISBN 978 – 0 – 19 – 874991 – 2 Could it be possible to think our lives without the brands we consume every day? While deciding what to wear for the
Nonfiction book review in marketing Contagious. How to build word of mouth in the digital age By Jonah Berger / Simon & Schuster UK LTD, 2014. P. 244. £11.00 ISBN: 978-1-47111-170-9 From Wharton School at the University of Pennsylvania, John Berger has been investigating how products, services, brands and ideas can