Looking back your childhood.

Looking back your childhood.

Nonfiction book review in Psychology How to develop emotional Health. By Oliver James. MacMillan, 2014. Pp. 141. £10.00. ISBN 978-0-230-77171-0 How can we face the complex process of adult life? How can we live the present and learn from our own actions? Or most importantly, how can we understand our emotions? Such questions could be sorted by …

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The Past, the present and future of branding.

The Past, the present and future of branding.

Nonfiction book review in marketing Branding. A very Short Story. By Robert Jones.  Oxford University Press, 2017. Pp 136. £7.00. ISBN 978 – 0 – 19 – 874991 – 2 Could it be possible to think our lives without the brands we consume every day? While deciding what to wear for the company’s Christmas party or what …

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Finding love, only for single marketers

Finding love, only for single marketers

Nonfiction book review in Psychology How to find Love By School of Life, 2017. Pp. 80. £10.00 ISBN 978-0-9955736-9-7 School of Life is a global organisation dedicated to develop emotional intelligence. The staff’s backgrounds are in Philosophy and Psychology. The organisation’s idea is simple: they use their knowledge in these fields to expose different ways …

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Shh. Don’t tell how to make people talk about your brand

Shh. Don’t tell how to make people talk about your brand

Nonfiction book review in marketing Contagious. How to build word of mouth in the digital age By Jonah Berger / Simon & Schuster UK LTD, 2014. P. 244. £11.00 ISBN: 978-1-47111-170-9 From Wharton School at the University of Pennsylvania, John Berger has been investigating how products, services, brands and ideas can be at the centre of …

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On the North of happiness, wealth and sauna

On the North of happiness, wealth and sauna

Nonfiction book review. The Almost Nearly Perfect People: Behind the Myth of the Scandinavian Utopia By Michael Booth / Vintage Publishing, February 2015. £7.99. ISBN: 9780099546078 Michael Booth is a British freelance Journalist and award – winning for his numerous non – fiction books. His field of interest: food and travel, Japan and France and …

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